The word Nubo translates as ‘cloud’ in
Esperanto, a language invented in the late 1870’s to foster harmony between people from different countries. The creative idea itself was inspired by the brand name.

The notion of cloud gazing became central to the ideation process. The singular idea – of exercising the imagination - informed the architectural design concept, while also steering the direction of the brand identity and feeding into the branded environment signage strategy
Client: Nubo
Agency: Frost* collective
Year: 2016
Awards: Silver NZ Best Awards

Design & Art Direction